Scott Goodacre

Category: Digital marketing

Ofcom and marketing generalisations

This week – probably more than any other week during my time as a trainer – I’ve spent a lot of time discussing stereotypes and generalisations with our learners.

The goal was to work with the learners to help them establish better profiles of their target audience without relying on potentially damaging generalisations such as “everyone under the age of 25 uses apps”, and that people over 50 don’t use the internet.

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The online resources I use for digital marketing

This is a list of the tools I’ve found useful over the years, as well as any new ones that I can see being useful in digital marketing. Most will be free, but there may be one or two that have paid-for features. I’ll mention this where appropriate. All links are in alphabetical order.

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