Fear of missing out leads brands to do all kinds of weird and wonderful things on Twitter. The 2018 World Cup has inspired Heinz to create a few bizarre efforts in particular.
People buy people. It’s a sales mantra that I’ve seen repeated time and time again. If you think about it, it does make sense. Why would you buy anything from someone you don’t like? Being ‘liked’ can be easier to achieve in person. As so much of communication is non-verbal, demonstrating positive body language, working […]
With ‘dark social’ and ‘dark messaging’ on the rise, here’s how you can use some of Twitter’s built-in features to create a ‘dark Moment’.
Find out all about ‘dark social’, one of the most effective sharing techniques on the internet. This post explains what it is, and ideas for using it.
Private social media accounts have more uses than you think.
Too many accounts are moving away from sharing content created by others on social media. Here’s why it’s a good idea to start doing it again.