Fear of missing out leads brands to do all kinds of weird and wonderful things on Twitter. The 2018 World Cup has inspired Heinz to create a few bizarre efforts in particular.
People buy people. It’s a sales mantra that I’ve seen repeated time and time again. If you think about it, it does make sense. Why would you buy anything from someone you don’t like? Being ‘liked’ can be easier to achieve in person. As so much of communication is non-verbal, demonstrating positive body language, working […]
With the intention of trying to challenge commonly-held assumptions, and provide context for marketing decisions, I made a quiz based on Ofcom research.
They [stereotypes] are no more stupid than bundling billions of people together because of their birth year and assuming they all like digital stuff, connections, enjoying quality moments and launching a new brand to offer the aforementioned nonsense in airline form. Mark Ritson: Only crap marketers mistake stereotypes for segments
With ‘dark social’ and ‘dark messaging’ on the rise, here’s how you can use some of Twitter’s built-in features to create a ‘dark Moment’.
This is a list of the online resources I’ve used over the years in various digital marketing roles, as well as some new ones that are useful.
Find out all about ‘dark social’, one of the most effective sharing techniques on the internet. This post explains what it is, and ideas for using it.
Private social media accounts have more uses than you think.
Too many accounts are moving away from sharing content created by others on social media. Here’s why it’s a good idea to start doing it again.