How to make people like your brand on social media

People buy people. It’s a sales mantra that I’ve seen repeated time and time again. If you think about it, it does make sense. Why would you buy anything from someone you don’t like? Being ‘liked’ can be easier to achieve in person. As so much of communication is non-verbal, demonstrating positive body language, working […]

Mark Ritson in fine form on millennials

They [stereotypes] are no more stupid than bundling billions of people together because of their birth year and assuming they all like digital stuff, connections, enjoying quality moments and launching a new brand to offer the aforementioned nonsense in airline form. Mark Ritson: Only crap marketers mistake stereotypes for segments