This is a list of the tools I’ve found useful over the years, as well as any new ones that I can see being useful in digital marketing. Most will be free, but there may be one or two that have paid-for features. I’ll mention this where appropriate. All links are in alphabetical order.
I know what you’re thinking: how can private accounts be of any use to me? After all, as marketers we want the world and its dog to see our efforts — and rightly so. But there are a couple of uses for private accounts that you may not have thought of.