People buy people. It’s a sales mantra that I’ve seen repeated time and time again. If you think about it, it does make sense. Why would you buy anything from someone you don’t like?
Being ‘liked’ can be easier to achieve in person. As so much of communication is non-verbal, demonstrating positive body language, working on your intonation, and showing off active listening skills can help forge relationships relatively quickly. It’s not as easy online.